Video Production: Evaluation

How does your media product represent particular social groups?

It represents teenagers because of the fact we included teenagers in our footage, also because it has a slight sense of humour with a subject teenagers would associate with.

What kind of media institution might distribute your media product and why?

It would be a BBC programme as it educates as well as entertains it audience who would watch this type of media production.

Who would be the audience for your media product?

It would be for teenagers or parents of teenagers who would learn from the subject of how teenagers drink excessively this would also provide answers to questions such as what to do to prevent this.

How did you attract/address your audience?

Because I used teenagers as the actors in my media production this would attract the audience also because I made it slightly humorous to keep our audience watching and also the subject matter would make the audience watch to entertain and educate.

What have you learnt about technologies from the process of constructing this product?

I have learnt how to take shots within the 180 degree rule and to also make match on action work. This also helped me to learn how to edit in the edit suite to make the film run smoothly throughout and to make it work.

Video Production: Finished Video

Video Production: Editing

Once we had finished filming we then used Adobe Premiere Pro 2.0 to edit our footage, we uploaded our footage from our tape in our camera in separate clips and put them in the timeline. We then cut the footage to make each clip run smoothly without any jump cuts. We had to make sure our match on action shot ran smoothly by making sure the foot our actor stepped through on one side had to match when he stepped through on the other side. Also we had to make sure the 180 degree worked while editing. This took us a few tries to make sure everything ran smoothly. We cut out part of one of our actors speech and put a noddy in the part we cut out to make sure there isn't a jump cut. We put the sound over the top of the noddy to make it seem more realistic. We also put in a clip of the connections sign for when one of our actors mentions connections we again put the sound over the top of the clip to make sure that it looks realistic. We then uploaded it onto a DVD and posted it into our blog.

Video Production: What We Learnt

Before we started filming we had to learn how to use the equipment such as the camera and how to set up the tripod. We then learnt the best way to film and how to do the 180 degree rule and match on action, by watching examples. While we were filming we also learnt from mistakes such as match on action, we weren't able to match it correctly during editing. We started filming in G7 and then changed the room to G8 because our class was using G7 while we were filming so we then changed to G8 because it was empty and we were able to do all our filming within two lessons.

Video Production: Planning

Before we are going to begin filming we found a room which will be available during our lessons for filming and we asked permission if we could use it. We have made a script of dialogue for our actors to learn. We have decided to have our topic as underage drinking as one actor asking another, in a documentary type film. Are actors are Dave and Matt. We also did a storyboard with where we will have the cameras and where we are going to film.

Video Production: Plan Of Location With Camera Positions and Movement of 'Talent'

Location; To film our scene we have asked permission to use G8 for our video production, we chose this room because its spacious and a quiet place to film. This room would be appropriate for our video production because there is plenty of seating and isn't by any noisy areas.


Camera Positions; the camera positions for this scene would be filming to the left of the door, filming the person walking down the corridor through the door which will then have a match on action shot going through the door on the other side. Then the camera will film the person walking up to the other and sitting down. Then the camera will film to the left side of the line of vision, filming a conversation.

Preliminary Task 2 - Video Production: 180 Degree Rule and Match on Action

180 Degree Rule

The 180 degree rule is when, for example, there is a conversation going on between two people, the camera has to be anywhere within the one side of the imaginary line called the line of vision, is it moves to the other side during a scene then the persons eye contact wont match. All of the filming for this scene must be on one side of the line of vision.

Match On Action

Match on action is where the same action is filmed in two different angles. If the action isn't filmed from the same point at a different angle then there will be a jump cut. For example, if there was a person walking through a door and two camera were on both sides of the of it when the person opens and walks through the door when the camera switches to the other the opened door must be the same width as when the other camera is filming to make the scene flow and would avoid a jump cut.

Magazine: Cover And Contents Page

Magazine: Evaluation

My text is similar to other magazines because I have used a bold masthead, cover lines and strap lines which will attract the teenage audience to read and purchase my magazine. I have also included a mid close up of a student who is in college so it will draw the reader in. the masthead is large, colourful and bold so it would appeal to the reader.

I used QuarkXPress to make my magazine cover for college students. It helped me to create it as it was an easy programme to use and it was quite a quick process to create the whole magazine. Also because they use boxed to create text or to add a picture it made it simple to lay everything out and if I needed to change anything all I needed to do was move or delete the box. I didn’t really find any difficulties to create my magazine and contents page using this programme.

I also used Photoshop to edit the image for the main sell of the magazine. I found this quite simple and I used the crop tool to make the image the correct size for the cover, the healing brush to clear up the skin and remove spots and blemishes, I also used the burn tool to darken his eyes. I didn’t face any major problems while using this programme.

I believe I was able to communicate to my audience effectively as we include cover lines and strap lines to attract my target audience e.g. freebies and how to get good grades, also how to get the best social life possible without ruining your grades. I believe that this magazine cover would attract my audience and would encourage them to buy the magazine.

My magazine cover which I created was targeted at the social group of teenage students aged between 16-19 years old who are currently studying AS and A2 levels. It is targeted at these by using cover lines and strap lines which would appeal to this social group. They are represented by the main sell and the other sections of this magazine which I created. I included messages which would attract my audience, and by using direct mode of address it makes the magazine more appealing and personal for the reader. The values I put into my magazine balanced out between the educational and social aspects of college. This would help the target audience in both ways. Also it could reduce the stress of a college life.

Magazine: Planning

Detailed Audience Profile

Age Range: Between 16 and 19
Gender: female

You will be interested in your future.
You will have a good social life
You will spend all the money you have enjoying yourself
You like watching teen movies
You enjoy spending the weekends with your friends and being youthful
You want to be rich and live a healthy lifestyle
You like the latest trends and having the new fashion items


You are an achiever (ambitious and you want to achieve things in life) and a radical person (You believe you are different).

Social Values: Materialist (have something now pay later)

Jicnar scale: D- Semi unskilled manual workers

Life stage category: Kids 12-18, decision pending.

Connotations for audience

To communicate this we will have cover lines and strap lines which will attract the reader into reading and purchasing the magazine e.g. how to get a good social life, without loosing your grades. We will attract the audience with the freebies. The free note book will help them during college. It will help those who need help to get the best grades, by learning the most appropriate way for them.

Schedule for production

Take a mid close up of a student for the main sell of the magazine cover.
Paste the image onto photo-shop and edit it to make it appropriate for the magazine.
Paste it into QuarkXPress and re size to fit the page.
Create mast head and make it stand out, change font, size, boldness, and angle.
Then create a puff and a website address, make it stand out by highlighting the box to a different colour.
Write the issue number and the price
Then go onto photo-shop to make backgrounds for the boxes. Create the freebie box and write in it, change the font and colours to make it more eye catching.
Visit Google to find a bar code, copy that onto your front cover and move it around to find the best space for it.
Then write on the cover lines and strap lines.

What we might find difficult….

Thinking of the different cover lines and strap lines; that would attract our target audience, without sounding to dull.

Thinking of an appropriate mast head to explain what we are trying to sell.

Magazine: Student Magazine Research

Sophie Price
Media Studies

In both of these student magazines their mastheads are written in a bold writing in sans serif font, this would create a more of a friendly and informal approach to the reader. Also they both have coverlines with straplines to explain what is in the magazine and to grab the reader’s interest. Also both magazines use direct mode of address this is used to involve the reader in the magazine personally.

In C.U.E magazine the main sell is taken in medium shot (MS), the main shot is used to sell the magazine; the main sell would need to attract the target audience, so someone they can relate to age wise, they chose to use a young lady for this magazine this would give the audience someone to relate to. This magazine has a website address, this would give the reader other options to explore.

In SPECTRUM magazine the main sell is taken in medium close up (MCU), the main shot would attract the target audience because it would be someone they could relate to. The main sell is a teenager who is smiling this would attract the audience, and persuade them to read the magazine.

Media Studies

I chose media studies because I am interested in having a future in media, e.g. journalism, photography, newspaper's. I also chose this subject because I believe I will enjoy it and be able to get a good grade.